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Ad Rem - The Australian Book Industry - Challenges and Opportunities The final Ad Rem report (Challenges and Opportunities) and related material represent the results of an industry-wide study, Ad Rem, that was carried out by Accenture with the Australian book industry. It aims to provide the reader with a high level synthesis of the key insights and recommendations resulting from the study. The report examines the major trends affecting the industry, utilising industry wide data to help build a shared understanding of current challenges and opportunities. It also explores alternative future scenarios to highlight the options and choices to be made. These scenarios provide vivid pictures of the alternative futures available to the Australian book industry, ranging from the intimidating to the inspiring. Courses of action are then proposed which would lead the industry towards positive outcomes. The report argues that a joint industry approach to supply chain reform would dramatically lower the overall cost structure of the industry. Greater collaboration and consolidation offer opportunities worth approximately $155 million. Adopting this approach would shift the basis of competition in the Australian book industry away from supply chain activities, towards customer acquisition and satisfaction. By focusing intensively on customers, the industry could shift gears from "survival" to "growth" and accelerate into a positive future. Joint Industry Study - Book Production in Australia
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