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Print Promotion

This area is dedicated to resources that can be used to help promote the printing industry within the industry and to the broader community. We have an exciting, sustainable and environmentally friendly industry that few others can boast about. These resources will be added to as new material becomes available.


 If you have material promoting print, please share it with us. Let us know via this link

NEW
The full set (so far) of APIA produced brochures and posters  (click here) designed to provide information to those involved in our industry, their clients, consumers and other interested parties, to correct any misconceptions about the sustainability and environmental effects of the paper and print industry.

Paper, part of everyday campaign comprising key Associations and companies (including Printing Industries) involved in the paper and print industry providing a wide range of information and supported facts concerning the sustainability and environmental credentials of this important industry segment. The campaign seeks to demonstrate why print is both socially and culturally important to a modern society, and is also one of the world’s few truly sustainable industry segments. Find out more.

Can you Imagine A World Without Print?

This Printing Industries produced eight-minute film features the diversity of the Australian printing industry. Beginning by focusing on the everyday printed products that everyone is familiar with, the film highlights their importance which most people take for granted. Can you imagine a World Without Print? 

It then showcases the various industry sectors, their capabilities and products. The film includes a recruitment and careers component designed to encourage young people to view an industry career while also focusing on the various industry events and recognition awards. 
View here

Related Files
Download Paper Can be Clean and Green . . . AFR article 20 Sept 2010 Paper Can be Clean and Green . . . AFR article 20 Sept 2010  (pdf - 744 kb)
Australasian Paper Industry Association story with Bernard Cassell refuting claims that switching from paper to electronic communication is better for the environment..

Download Paper: the alternative to climate change Paper: the alternative to climate change  (pdf - 176.3 kb)
Spanish paper company Torraspapel pitched the printed page against its online alternative and found newspaper and textbooks scored higher in the sustainability stakes.

Download Print and Paper . . . the fightback starts here Print and Paper . . . the fightback starts here  (pdf - 1516.3 kb)
The very success of print on paper as a communication medium over the centuries has led many people to take it for granted. Now, however, as it comes under attack from elements of the environmental and electronic media coalition, it's time to shake off such apathy and work together to help raise the profile of print. Joe Kowalewski provides some guidance and practical advice designed to equip businesses to promote print as well as sell it. PRINT21 magazine feature August 2009

Download Using print to drive an online transaction campaign Using print to drive an online transaction campaign  (pdf - 1197.5 kb)
PODi case study - Ticket renewal campaign using print. The University of Alabama wanted people who have season football tickets to pay their seat license fees online to cut down on the waiting time for the money and the labor involved in processing cheques and forms that come via mail. To encourage online renewals, the university used a postcard marketing campaign with Personalized URLs (PURLs) and a compelling offer to entice seat holders to take out their credit cards and complete the transaction. Unique personalisation of imagery on the postcards, enabled by digital printing, grabbed the attention of recipients.

Download National Association of Paper Merchants Survey of Media Buyers. National Association of Paper Merchants Survey of Media Buyers.  (ppt - 837 kb)
Do Environmental issues affect your paper purchasing decision?

Download How Junk Email Contributes to Global Warming How Junk Email Contributes to Global Warming  (doc - 27.5 kb)
As if spam email wasn’t annoying enough, research has shown all those unsolicited messages – 62 trillion last year – generate greenhouse gases equivalent to driving a car around the planet 1.6 million times.

Download Sustainable Print Alliance Proforma Letter Sustainable Print Alliance Proforma Letter  (pdf - 128.5 kb)
This proforma letter can be customised and distributed to companies who may be looking to advance their business through the implementation of sustainable print technologies and procedures. If they have moved, or are considering moving, their communications to an e-platform this letter provides an invitation to these companies to find out more about the environmental viability of commercially produced print and how they can benefit from the advancements made by our industry towards a sustainable future.

Download D. R. Fromholzer - 'Yellow Pages Info to Get Excited About' & 'Content is King' D. R. Fromholzer - "Yellow Pages Info to Get Excited About" & "Content is King"  (pdf - 149 kb)
This informative presentation highlights the key benefits of the Yellow Pages in comparison to other types of media exposure. It includes detailed investigations of current and future trends in media usage and how businesses can use these findings to maximise profit and expand their client base.

Download PrintIT - 18 February 2008 - Education in Design UK PrintIT - 18 February 2008 - Education in Design UK  (default - 1482.5 kb)
In light of the current skills shortage, this insightful presentation explores the constantly changing perceptions of the Printing and Graphic Communications Industry and puts forth strategies for educating future generations about the important role of print today. Primarily focusing on the promotion of a Student-based Design Competition in the UK, it details how the industry plans to grow even further by encouraging design students to embrace new and improved print technologies and thus provide opportunities for graduating design students to enter the Printing Industry.

Download Lifting the Lid on Communication Channels in the Digital Age - The Real Story Lifting the Lid on Communication Channels in the Digital Age - The Real Story  (ppt - 1785 kb)
"Lifting the Lid" is a presentation aimed at exploring both the advantages and disadvantages of various marketing mediums - primarily mail - and assessing the often conflicting views between what senders believe their recipients want, and what recipients really want from their mail - both paper-based and electronically. Comparisons are also made against other popular forms of communication such as catalogues, radio and television advertising.

Download Trans Meets Promo...Is It More Than Market Hype Trans Meets Promo...Is It More Than Market Hype  (pdf - 151.6 kb)
The health of the printing industry is heavily reliant upon direct mail and transaction documents. InfoTrends forecasts continued growth for directmail printing at rates above the overall market. Transaction documents are forecast to decline slightly, but from a large base. With the impact of privacy legislation and the continued adoption of the Internet, it is critical to gain an understanding of the future of direct mail and transaction markets. Thus, the ultimate question: "Is it more than market hype?

Download Why Print - The Top 10 Ways Print Helps You Prosper Why Print - The Top 10 Ways Print Helps You Prosper  (pdf - 1903.1 kb)
We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power. That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.

Download Paper - a fundamental part of daily living Paper - a fundamental part of daily living  (pdf - 6649 kb)
The file is supplied press optimised with an area on the cover for printers to add their business contact details. APIA developed this brochure as the first in a series designed to provide information to those involved in our industry, their clients, consumers and other interested parties, aiming to correct any misconceptions existing about the sustainability and environmental effects of the paper and print industry.


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