A Unique Printing Industry Resource

The printing industry is Australia's fourth largest manufacturing industry employer and a major contributor to the Australian economy. However, Australia's printing industries are at the cross roads. The pace of technological change in the industry is nothing short of phenomenal.

The industries in Australia have moved from the traditional "ink on paper" industry to embrace an ever-increasing range of technologies and fields of expertise. And yet as printing industries they have not always had a clear vision for the future.

The size and sophistication of the industry and the major role it plays in people's lives and in the economy are seldom recognised. The Print21 Action Agenda is the result of our industry working with the Commonwealth Government and, importantly, working together to develop a blueprint for the future.

For the first time in the industries history there is a plan for the future combined with the materials and tools that will assist individual companies to develop their own innovation-based strategies. It is a major achievement for the industries.

The research documents below are the result of more than two years research within the industry. They are an invaluable resource for any company interested in its future in the Australian printing industry.

Print21 Executive Summary (pdf - 376.5 kb) What the Print21 Action Agenda is about, how it evolved, who was involved, how the industry is changing, the way forward - what this means to you.

Print21 Background Paper 1 (pdf - 337.6 kb) The current state of the printing industry in Australia - an industry profile.

Print21 Background Paper 2 (pdf - 313.6 kb) An analysis of the strengths, weaknesses, opportunities and threats facing the Australian printing industry.

Print21 Background Paper 3 (pdf - 356.6 kb) Pathways to growth and possible scenarios.